MARCH 1998
California Graphics opens new office to service Europe
California Graphics, the 3D hardware company for games, has announced that it has opened a new office to support the growing demand for its products. California Graphics Europe Limited will concentrate on supporting distributors, dealers and end users throughout Europe as well as Africa, the Middle East and Australia.
"We are a truly international company with offices now covering all the main geographical areas," explained Vincenzo Coccoli, Chairman and CEO of California Graphics. "Our recently opened American distribution centre in Iowa demonstrated the importance of having a good central location with fast courier connections throughout both North and South America. California Graphics Europe will use Heathrow as the hub for its region of activities as it is the best-connected airport in Europe."
Nigel Robson, Operations Director of California Graphics Europe Limited, added, "Within a few days of putting our address on the web, we were inundated with dealers and distributors interested in handling our products. The superb reviews that our innovative products have been receiving have also resulted in numerous customers wanting to buy directly from us from countries as far afield as Finland and South Africa. The web has really changed the way that we can sell computer products -- as the very fact that customers are using the web means that they are computer literate and understand what makes our products so good."

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